The Noah x Timex Sun and Moon Watch: A Timeless Collaboration

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NYC-based menswear brand Noah has teamed up with Timex to launch a new Art Deco-inspired day-night watch. This collaboration has resulted in a vintage-style, gold-toned timepiece that is both stylish and affordable at $198. The watch draws inspiration from classic Tank-style dress watches but adds a modern twist, making it a standout piece in any collection.

Noah x Timex Design and Features

The Noah x Timex Sun and Moon Watch boasts a gold-plated, stainless-steel case measuring 37mm x 25mm. This size is slightly larger than the largest models of the Tank Must and LC, giving it a more substantial feel. The stepped case design adds a bit of chunkiness, which works well with its overall aesthetic.

The watch features a white dial with a railroad minute track, black Roman numerals, and tiny gold indices for added detail. A day-night aperture below the 12 o’clock position showcases charming illustrations of a smiling sun, moon, and stars. The Noah logo is placed at three o’clock and the Timex logo at six. The watch comes with a black leather strap featuring a crocodile-style pattern, adding to its vintage appeal.

Inspiration and Style

At first glance, the watch might remind you of a Tank Chinoise, but it also has a hint of Cristallor’s vibe. For the true watch enthusiasts, it can be compared to a Patek “Top Hat” 1450. Regardless of its inspiration, this collaboration offers an incredibly well-priced take on a classic style.

The Noah x Timex Sun and Moon Watch A Timeless Collaboration

Market Reception

The Noah x Timex Sun and Moon Watch was initially released about 10 days ago, and all 200 units sold out in under five minutes. Due to high demand, Noah introduced an unlimited pre-order for the watch, which ends at midnight tonight. Delivery for this second batch is scheduled for April 2025, so patience is required for those in the second wave.

Brand Positioning

Noah, founded by Brendon Babenzien (former creative director of Supreme and current J.Crew Men’s Creative Director) and Estelle Bailey-Babenzien, occupies a unique niche in the fashion world. The brand offers a youthful, skate-wear-inspired take on heritage classics, blending fashion, traditional menswear, and streetwear. Noah’s look is casual yet refined, making it possible to look sophisticated without wearing a suit.

Final Thoughts

The medium size and slightly chunky frame of the Noah x Timex Sun and Moon Watch make it a practical choice for those looking for a stylish yet functional timepiece. While some purists might prefer a cleaner look without the second hand, the current design appeals to a broader audience. This collaboration is a testament to the growing trend of dress watches permeating the wider market, bridging the gap between high fashion and casual wear.

Opinion

The Noah x Timex Sun and Moon Watch is already sold out. When the pre-order opened, it was gone within 10 minutes. On June 21st, another pre-order was announced with delivery expected in 2025, but it sold out just as quickly.

This was predictable. For just over $200, you’re getting a beautifully designed and well-crafted watch, which is a far better deal compared to many collaborations that sell plastic watches at the same price or more.

We anticipate that after the initial orders are fulfilled, resellers will flood Chrono24 with listings, turning this watch into another overhyped and overpriced item. It seems that to create a product that generates significant buzz, a collaboration between two brands is essential, offering something attractive at an accessible price point—much like Omega did with Swatch.

It’s uncertain where this trend will lead, but we hope this watch doesn’t fall into the same overvaluation trap as other models have in the past. Ultimately, it’s just a good $200 watch, and we’d like to see it remain appreciated for its true value rather than inflated hype.

Specifications

  • Brand: Noah x Timex
  • Model: Noah x Timex Sun and Moon Watch
  • Dimensions: 37mm x 25mm
  • Case Material: Gold-plated steel
  • Dial Color: White
  • Indexes: Applied
  • Lume: No
  • Water Resistance: 50 m
  • Strap/Bracelet: Leather strap with crocodile pattern

Movement

  • Caliber: Quartz
  • Functions: Hour, minutes, seconds, day-night indicator

Pricing & Availability


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