In an exciting fusion of streetwear and motorsport, Anti Social Social Club (ASSC) has announced its first co-branded collection with the legendary 24 Hours of Le Mans, launching exclusively on the ASSC website on June 15, 2024. This collaboration coincides with the annual running of the iconic endurance race, adding a stylish twist to one of the most prestigious events in motorsport history.
A Historic Partnership
Founded in 1923, Le Mans is the oldest active endurance racing event in the world. Known for its grueling 24-hour race that tests the limits of both man and machine, it’s a symbol of endurance and prestige in the racing world. This year marks a significant milestone as it sees the Automobile Club de l’Ouest (ACO) and Le Mans collaborating with a brand from the streetwear sphere for the first time.
“This project was born out of our passion for endurance racing and the opportunity to be part of arguably the greatest spectacle in all of motorsports. This is the first time the ACO & Le Mans have collaborated with anyone in our space and we are honored to be chosen to partake in such a prestigious event”
Anti Social Social Club
Fashion on the Fast Track
ASSC brings its unique aesthetics to the world of endurance racing with a custom livery for an LMP2 race car, along with a matching team kit featuring a Bell helmet, and OMP race suits and gloves for drivers and crew. This blend of style and function highlights the intersection of fashion and high-performance racing.
“We are delighted to offer this exclusive collaboration with Anti Social Social Club just a few hours before the start of the 92nd edition of the 24 Hours of Le Mans. This year’s race promises to be historic in terms of sport, with the world’s leading manufacturers lining up on the starting grid. Our brand is known the world over, and this collaboration is perfectly in keeping with that tradition.”
Stéphane Andriolo, Client and Event Director of the Automobile Club de l’Ouest
The Collection
The 20-piece capsule collection draws inspiration from the race itself. Highlights include:
- Pro Driver Maxime Jousse: Featuring in the campaign, adding authenticity and a racing pedigree to the collection.
- Circuit de la Sarthe Designs: Clothing and accessories featuring the track map, paying homage to the historic race.
- Collaborative Jersey with Kappa: Combining the streetwear vibes of ASSC with the sportswear heritage of Kappa.
- ASSC x Le Mans Poster by Automobilist: A collector’s item celebrating this unique collaboration.
- Spark 1:43-Scale Model Car: A detailed miniature version of the custom LMP2 race car, perfect for enthusiasts.
Launch Details
Mark your calendars for June 15, 2024. This exclusive collection will be available only on the Anti Social Social Club website. With such a historic collaboration, these pieces are expected to be highly sought after, making this a must-have for both fashion aficionados and motorsport fans.
WEC Fans Rejoice
For fans of the World Endurance Championship (WEC), the collaboration between Anti Social Social Club and the 24 Hours of Le Mans is a significant milestone in the sport’s growing popularity. Historically overshadowed by other motorsport categories, endurance racing has steadily gained a dedicated following and broader recognition. The iconic 24 Hours of Le Mans, known for its grueling 24-hour race, has been instrumental in this surge.
The event’s rise to a major spectacle is evident with the involvement of high-profile manufacturers and the return of legendary names like Ferrari and Peugeot in the hypercar class (FIAWEC) (Le Mans Newsroom). Additionally, partnerships with lifestyle brands such as ASSC highlight the cultural impact and widespread appeal that endurance racing is now achieving. This collaboration not only celebrates the sport’s rich history but also attracts a new, younger audience, bridging the gap between traditional motorsport fans and the fashion-conscious crowd.
Stay tuned for more updates and in-depth coverage of the 24 Hours of Le Mans right here on Sur Magazine.